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Archive for the ‘Real Estate Books’ Category

The National Association of Realtors Guide to Home Selling This one-of-a-kind resource gives you all the practical and insightful information you need to get top dollar when you sell your home. You’ll avoid common mistakes with step-by-step guidance on the selling process, as well as useful tools like checklists and guidelines and vital information on everything from financing to negotiations. List Price: $ 19.95 Price: $…. Click here to Read More

Marketing and Football: an international perspective (Sports Marketing) Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global…. Click here to Read More

The Influence Edge: How to Persuade Others to Help You Achieve Your Goals oDetails specific tactics and techniques for using influence rather than coercion to accomplish your goals o Includes exercises for charting your progress and planning a personal influence strategy o Uses case studies and anecdotes from the author’s twenty years of consulting experience to show how to make influence work for you Experienced organizational consultant Alan Vengel teaches you the influence skills you need to enlist the cooperation of others, inside and outside the organization, to achieve your professional goals. Vengel offers tips for successful influence in real business situations, showing how to influence without authority, sell your ideas,…. Click here to Read More

Answering the Ultimate Question: How Net Promoter Can Transform Your Business Fred Reichheld’s 2006 book The Ultimate Question, that question being, “How likely is it that you would recommend this company to a friend or colleague?”-challenged the conventional wisdom of customer satisfaction programs. It coined the terms ‘bad profits’ and ‘good profits’ and pointed to a faster, much more accurate way of gauging customers’ real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell…. Click here to Read More

The Complete Guide to Locating, Negotiating, and Buying Real Estate Foreclosures: What Smart Investors Need to Know – Explained Simply In every hour of each day, savvy real estate investors are accumulating vast fortunes buying foreclosed homes at bank foreclosures, pre-foreclosures, and foreclosure auctions. Recent research indicates that more than 1 percent of ALL residential property in the United States today is already in; or facing foreclosure soon. In April 2006 RealtyTracTM , the leading online marketplace for foreclosure properties, released its 2006 Q1 U.S. Foreclosure Market Report, which showed that 323,102 properties nationwide entered some stage of foreclosure in the first quarter of 2006, a 38 percent increase from the…. Click here to Read More